The exception to this rule is Amazon Vine members - of which the program is ran through Amazon itself. Amazon Vine members even pay income tax on their free items. This is the only totally legit way to get free items and review them on Amazon per Amazon rules. As far as I know, there is no way that I know of to get "picked" for the Vine program - Amazon just sends invitations to people who they feel have helpful reviews.
Here is their updated customer support page: Promotions and Commercial Solicitations
Books are an exception: "Book authors and publishers may continue to provide free or discounted copies of their books to readers, as long as the author or publisher does not require a review in exchange or attempt to influence the review."
Amazon works hard to keep their reviews honest and helpful to their customer base and I commend them on these new guidelines. When I order a product, I want to be able to make a decision based on honest reviews. I actually avoid products when the reviews say that they were "given the product free or for a discount in return for a review."
What do you think?
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